head&shoulders Website build and online media

Alfa Cloverleaf Website re-design, build and maintenance

Olay New Regenerist Cream campaign

Sky Subscribers retention program

Hertz Build new website

Orange OFEC Site update and refresh

about us

SixandCo is part of the FullSIX Group, the European leader in digital marketing.
The agency was set up in 2005, as we entered a new age in communication: the digital age. This period has seen the emergence of many digital communication channels, and more importantly, of digital consumers, with profoundly different behaviours and mindsets. It has changed the rules for marketers. Truly understanding these consumers and integrating them into communication plans has become key to success for brands. This is SixandCo’s mission. read more



A new age for marketing

The digital age has changed the way consumers interact with brands, the media, and even each other. ‘Official’ brand communication is no longer the principal source of influence on buying decisions, mass media is no longer the most dominant, and consumers are no longer a passive audience.

This new age for marketing is an enormous opportunity for brands, opening up a world of possibilities, of innovative ways to enter into a relation with clients and prospects, to present products and services, and, for perennial development and streamlined ‘go to market’.

SixandCo: the digital age’s ‘native’ agency

Mastering the traditional marketing fundamentals, as well as the new, SixandCo is THE strategic partner to accompany brands in this new age.

SixandCo is ‘digital native’: Our culture, organization, teams and skills correspond to these new challenges, and new consumer decision processes, especially those of the ‘digital natives’.

While traditional agencies offer just consumer culture, and digital agencies offer just digital culture, SixandCo offers both.

Moreover, SixandCo is connected to digital age consumers. Not only do we understand their behaviour, but we also know how to interact to mobilize them. How? By mixing ‘strategic branding’ and ‘community planning’, media, creation and technology within our organization.

SixandCo IS ‘digital native’, and an essential partner for brands’ digital success. close

know how

  • Brand Experience :
  • Websites
  • Advertising
  • CRM
  • Mobile marketing
  • Brand Networking :
  • Integrated communication strategy for the digital age
  • Influence Marketing
  • Web 2.0 Applications
  • Brand communities

clients

Olay New Regenerist Cream campaign

project type

  • New Regenerist Cream campaign

context & objectives

SixandCo was briefed to drive awareness and trial through multiple online tools and tactics in order to maximise visibility of Monaco.

actions

To generate excitement and prompt trial the initiative started 2 weeks before the product was available at boots.com with the creation of a waiting list. An email was sent to the P&G database informing them that presale would begin within a week and that they could pre-register and find more information in the press release section of Olay.co.uk. 21,000 people joined the waiting list. A new email, with a link to Boots.com informed people when the product went on sale...Boots.com was also highlighted on the Olay.co.uk as well as bespoke banners on Boot.com beauty & toiletries and homepage.

digital marketing links

Voici une sélection de liens sur le marketing digital en général, mais aussi sur le viral, le mobile… De quoi vous tenir informé rapidement et simplement sur ce qui se passe dans l'ère digitale, l'ère des connexions par excellence, en un mot l'ère des liens!