SixandCo is part of the FullSIX Group, the European leader in digital marketing.
The agency was set up in 2005, as we entered a new age in communication: the digital age. This period has seen the emergence of many digital communication channels, and more importantly, of digital consumers, with profoundly different behaviours and mindsets. It has changed the rules for marketers. Truly understanding these consumers and integrating them into communication plans has become key to success for brands. This is SixandCo’s mission.
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A new age for marketing
The digital age has changed the way consumers interact with brands, the media, and even each other. ‘Official’ brand communication is no longer the principal source of influence on buying decisions, mass media is no longer the most dominant, and consumers are no longer a passive audience.
This new age for marketing is an enormous opportunity for brands, opening up a world of possibilities, of innovative ways to enter into a relation with clients and prospects, to present products and services, and, for perennial development and streamlined ‘go to market’.
SixandCo: the digital age’s ‘native’ agency
Mastering the traditional marketing fundamentals, as well as the new, SixandCo is THE strategic partner to accompany brands in this new age.
SixandCo is ‘digital native’: Our culture, organization, teams and skills correspond to these new challenges, and new consumer decision processes, especially those of the ‘digital natives’.
While traditional agencies offer just consumer culture, and digital agencies offer just digital culture, SixandCo offers both.
Moreover, SixandCo is connected to digital age consumers. Not only do we understand their behaviour, but we also know how to interact to mobilize them. How? By mixing ‘strategic branding’ and ‘community planning’, media, creation and technology within our organization.
SixandCo IS ‘digital native’, and an essential partner for brands’ digital success.
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head&shoulders Website build and online media
Digital campaign which acted as the Hub to a brand initiated competition to support product launch and develop consumer relationships.
SixandCo developed a website to support the Nations Favourite Hairdresser 2008 competition. The competition’s aim was to ask consumers to nominate their personal stylist for the award based on the relationship they have with the stylist. It was sponsored by head&shoulders colour care and was used as part of the launch material for the product. As well as developing the website mechanism by which consumers could nominate their hairdresser through creation of a “tribute”. SixandCo also developed online media and targeted emails to support PR and ABL advertising in order to drive users to the site and promote the campaign nationally.
Voici une sélection de liens sur le marketing digital en général, mais aussi sur le viral, le mobile… De quoi vous tenir informé rapidement et simplement sur ce qui se passe dans l'ère digitale, l'ère des connexions par excellence, en un mot l'ère des liens!